Personal Information; Changes to Personal Information
Personal Information means any information that may be used to identify an individual, including, but not limited to, first and last name, home or other physical address, telephone number, email address, business/company, title, credit card information, and billing address.
From time to time, Mountain Kids Louisville may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page and which hyperlinks, if any, they “click” on. We collect this information through the use of “cookies” and other tracking technologies, which are discussed in greater detail below. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, sponsors, advertisers or other third parties, or in response to a government request. Mountain Kids Louisville may also group demographic and preferences information and responses to surveys that we collect from visitors into aggregate data for the same purposes. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.
Cookies and Other Tracking Technologies
You may occasionally get cookies from our advertisers or other third parties with links on the Site (as in Section XII). We do not control these cookies. The use of advertising cookies sent by third party ad servers is standard in the Internet industry.
Tracking technologies may record information such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; clickstream patterns; and dates and times that our Site is accessed. An IP address is a number that is automatically assigned to your computer whenever you are surfing the web. Web servers, the computers that “serve up” webpages, automatically identify your computer by its IP address. We may link the information we record using tracking technologies to Personal Information we collect at the Site for our own internal and our affiliated companies’ internal marketing and advertising efforts. In addition, we reserve the right to use IP addresses and other tracking technologies to identify a visitor only when we feel it is necessary to enforce compliance with the Site’s policies, to protect the Site, our customers or others, or when we believe in good faith that the law requires it.
The Site may also use a technology called “tracer tags”. These may also be referred to as “Clear GIFs” or “Web Beacons”. This technology allows us to understand which pages you visit on the Site. These tracer tags are used to help us optimize and tailor the Site for you and other Site visitors.
How We Use and Share Personal Information
How We May Use Your Information
With respect to the Personal Information we collect, we may retain and use that information for several purposes. For example, we may use your Personal Information to send emails to our mailing list subscribers, enter you into sweepstakes, respond to your questions, or process or fulfill any purchases you make on the Site. We may also use Personal Information to ensure compliance with our policies and applicable law. We use your email address as a customer identifier on the Site. In addition, we may send you periodic communications by email or regular mail, such as news updates, special promotional offers or information on our products or services which may be of interest to you. If you later wish to opt-out of receiving such promotional communications from us at any time, simply follow the instructions within those communications. Notwithstanding the foregoing, we reserve the right to send you certain non-promotional communications relating to the Site, such as service announcements or similar administrative or transactional messages, without offering you the opportunity to opt-out of receiving them.
With Whom We May Share Your Information
You can change or update your Personal Information by emailing firstname.lastname@example.org.
If you do not want to receive promotional emails from Mountain Kids Louisville, please follow one of the two options below:
You must opt-in to receive promotional emails. When providing your personal information, simply do not check the box that asks whether you would like to receive the e-newsletter, and we will not send you any promotional information via email.
When you receive an email from Mountain Kids Louisville, it will contain a link that allows you to stop the delivery of email messages from us. If you decide to use this opt-out link, you will no longer receive special offers, valuable coupons, or e-newsletters from Mountain Kids Louisville; however, you will continue to receive non-promotional emails from us, such as registration confirmations.
Mountain Kids Louisville intends to take reasonable and appropriate steps to protect the Personal Information that you share with us from unauthorized access or disclosure. When you transmit Personal Information from your PC to our servers, your information is protected by a “firewall” (a combination of computer hardware and software that helps keep unauthorized visitors from accessing information within our computer network). Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your Personal Information.
With respect to general credit card security online, you can take the steps below to increase the security of your credit card information:
Limit your online shopping to Internet merchants equipped with Secure Sockets Layer (SSL) technology. SSL assists in preventing unauthorized interception of your sensitive data.
Use a browser, such as Netscape Navigator or Internet Explorer, that supports SSL. These browsers show a symbol in the status bar, such as a key or lock, when you are on a site that uses SSL.
Credit card information collected by Mountain Kids Louisville is encrypted through SSL before it is transmitted over the Internet.
This Site is not intended for use by children under the age of 13 and Mountain Kids Louisville does not knowingly collect or use any Personal Information from such children. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database.
Third Party Websites
Please note that you may have cookies placed on your computer by third party websites that refer you to the Site. Although we do not share your Personal Information with these third party websites, they may be able to link certain non-personally identifiable information we transfer to them with Personal Information they previously collected from you. Please review the privacy policies of each website you visit to better understand their privacy practices. In addition, Mountain Kids Louisville would like to inform you that anytime you click on links which take you to third party websites, you will be subject to the third parties’ privacy policies.
While we support the protection of our customer’s privacy on the Internet, Mountain Kids Louisville expressly disclaims any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of Personal Information by third parties.